Jan 31, 2018
This past fall, I took a deep dive into the world of paid advertising. Up to this point, my business' growth has all been through organic content marketing, so I wanted to see if I could accelerate it with paid ads. Listen in to find out how exactly I set up my campaigns, the somewhat surprising results, and my...
Jan 24, 2018
How much of a handle do you have on the financial metrics of your business? Today's guest, Lynne Somerman from TheWiserMiser.net, is here to help. We discuss what numbers you should pay attention to, how to divide up revenue and prioritize expenses, and practical steps for getting your company's finances under control....
Jan 17, 2018
It's the beginning of a new year, and you've probably got a lot of motivation to drive your business forward! But don't waste your energy by splitting it a hundred ways - instead, identify the few things that are truly essential, and focus on those. In today's episode I'll tell you how I implement three principles...
Jan 10, 2018
When was the last time you spent some quality time outdoors? Today's guest is Tom Mulliez and he's going to tell you why that's especially important for anyone running their own business. Tom has built a company called iTrekkers to facilitate outdoor experiences, and in this interview he talks about his company's...
Jan 3, 2018
My annual review process is very simple - I ask myself "What went well?" and "What didn't go well?" so that I can reflect on everything and take the lessons I learned into the upcoming year. In today's episode, I'm sharing my answers to those questions for 2017.
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