Mar 29, 2017
Today I'm talking with Ina from MyMantraActive.com - a thriving active wear brand that she started despite having zero experience in the industry. Ina shares all about how she found a supplier and what she did to build her following so that people were ready to buy when she launched. She also gives some tips for developing a strong brand and involving customers in the journey. Highlights: - Where Ina found her manufacturer (5:40) - How Ina built her audience before she even had a product (10:20) - The ongoing challenge of branding and setting yourself apart from the competition (14:55) - What does Ina's work and life look like now? (23:30) - Ina's plans for her companies in the upcoming years (26:45) Links and show notes: http://www.entrepreneursinmotion.com/mantra/