Jun 27, 2018
My guest Ben McAdam is an expert in all the different numbers and metrics involved in running a business, and in this episode we talk about how to ensure that your business has a solid financial foundation and healthy profit margins. Ben also shares some insight into pricing strategy, as well as how to reinvest...
Jun 20, 2018
How to convert more customers - it's what we all want, right? There's no one-size-fits-all answer, but there are some best practices. It's true that people will buy if your product or service meets their needs, but there's another less straightforward factor - people buy from companies they know like and trust. Today's...
Jun 13, 2018
Today I'm talking with Grant Eilertson of Raise the Bar Training. He has a passion for helping people increase their fitness level - especially busy people who want an effective way to work out. In this conversation we explore how Grant started and grew his business, with some key breakthroughs and turning points along...
Jun 6, 2018
Whether it's your very first product/service or whether you're adding a new one to your business, beta-testing and pre-selling are two great strategies to validate market demand as well as get feedback on and improve a new product or service. In today's episode I share some best practices for getting the most out...